A bespoke AI flywheel incubator.
Fyndability is a strategic AI studio for ambitious brands. AISO is our discipline. CitePulse, Margo, and ATIFS are how we operationalize it — platforms that compound visibility, selection, and growth.
The shift is already underway.
Consumers are no longer the only ones making decisions. AI systems now recommend products, build shopping lists, automate replenishment, and power retail search and discovery. If your brand isn’t structured for AI… it’s not considered.
- ◦Recommend products
- ◦Build shopping lists
- ◦Automate replenishment
- ◦Power retail search & discovery
The new competition isn’t for attention.
It’s for algorithmic selection.
Most brands are invisible to AI.
Even strong brands with great products are being ignored by AI systems. AI doesn’t “see” brands the way humans do. It relies on:
Structured product data
Attributes and taxonomy a model can read.
Clear use-case context
When, how, and for whom the product is used.
Machine-readable attributes
Consistent fields, units, and labels.
Consistent signals across platforms
Retailers, owned content, and partners aligned.
Without these… your product is excluded before the decision is even made.
A studio that builds AI flywheels—and operates them with you.
Fyndability is a bespoke incubator that pairs senior strategy with purpose-built products. We embed with brand, commerce, and AI teams to design systems that:
- ◦Interpret your category, brand, and customer the way models do
- ◦Structure data, content, and citations for retrieval
- ◦Ship products and platforms — not slide decks
- ◦Compound visibility, selection, and revenue over time
- AISO DISCIPLINEAI Search Optimization — the methodology we publish, teach, and apply across every engagement.
- CitePulse → PLATFORMThe AISO platform. Visibility intelligence, retailer integrations, and optimization at scale — how we operationalize AISO for brands.
- Margo → BETAYour AI marketing manager. CMO-level strategy and the throughput of a team of six — built for solo marketers and teams of five or fewer. Live at morewithmargo.com.
- ATIFS IN FLIGHTAn AI gen-media studio inside your four walls — a third-party creative team without the third party.
The flywheel: strategy, products, signal.
Diagnose
Design
Build
Operate
From invisible to selectable.
We work with brands to identify where they’re being excluded from AI-driven discovery—and fix it. Early engagements show:
- ◦Gaps in AI visibility across key queries
- ◦Missing product context and attributes
- ◦Misalignment between brand messaging and AI interpretation
“Before Fyndability, our hero SKUs weren’t showing up in ChatGPT or Rufus answers at all. Six weeks in, they were citing us by name on the queries that matter most to our category.”
Built for brands that intend to lead in AI.
- ◦Category-leading CPG and consumer brands
- ◦Walmart, Amazon, omnichannel suppliers
- ◦Commerce, brand, and digital leadership teams
- ◦Founders and operators making AI a core capability
Not an agency. Not a SaaS. Not generic AI consulting.
Fyndability is a studio + portfolio. We operate like a strategic partner, ship like a product company, and stay accountable to outcomes — not deliverables. One team, three layers: strategy, software, signal.
AISO is the discipline. CitePulse operationalizes it — the platform for visibility intelligence and retailer integrations. Margo handles AI marketing management for small teams. ATIFS is the AI gen-media studio coming next. Decades of CPG, retail, and applied AI experience power everything bespoke.
Studio-built. Operator-grade.
AISO is the standard. CitePulse is the live platform that delivers it — visibility intelligence, retailer integrations, optimization at scale. Margo is in public beta for small marketing teams. ATIFS, our AI gen-media studio, is in flight. Engage Fyndability for strategy and build; adopt the platforms to keep the flywheel spinning.
Measure. Build. Compound.
- AISO — DISCIPLINE / STANDARD
- CITEPULSE — AISO PLATFORM + RETAIL
- MARGO — AI MARKETING MANAGER
- ATIFS — GEN-MEDIA STUDIO (IN FLIGHT)
Build an AI flywheel that compounds.
We work with a small number of brands at a time. If your team is ready to make AI a durable advantage — not a side project — let’s talk.